To start off, sustainable makeup is a cosmetic product that is made with natural and organic ingredients. These ingredients are free from harsh and potentially harmful chemicals. Sustainable makeup is also known as eco-friendly makeup and green makeup. For makeup to be considered sustainable it must benefit the communities involved in manufacturing the product, create components that do not harm the environment, require low usage of water and energy, and much more. Sustainable makeup should have recyclable and reusable packaging because it benefits the environment. Sustainable makeup should be something everyone should consider implementing into their daily lives.
Some beauty brands that sell sustainable makeup are Vapour, RMS Beauty, Juice Beauty, and Alima Pure. Vapour is a makeup brand that uses natural and organic ingredients, waterless formulas, and it is cruelty-free. The price range for Vapour varies between $24 for a lip condition and $60 for a smoothing primer. RMS Beauty is a makeup brand that uses raw and organic ingredients, recyclable and reusable packaging, and it is cruelty-free. The price range for RMS Beauty varies between $16 for a face powder and $52 for foundation. Juice Beauty is a makeup brand that uses certified organic ingredients, recycled packaging, and it is vegan. The price range for Juice Beauty varies between $24 for mascara and $45 for foundation. Alima Pure is a makeup brand that uses natural and nontoxic ingredients, reusable packaging, and it is cruelty-free. The price range for Alima Pure varies between $14 for a lip tint and $46 for a primer. These are some top beauty brands that are sustainable and benefit the environment.
Lastly, it is extremely important to research the products you buy and the brands they are from. It is known that many brands label their products as “green”, “sustainable”, or “eco-friendly” only to persuade customers and drive profit. It is recommended to read articles and blog posts about makeup products before purchasing because they provide the right information. Although these products may seem a bit more costly than average “drug-store” products, it is vital to consider purchasing sustainable makeup because of the benefits it has on the environment.